Michael Humphrey

What I do:

I write, direct, and produce video, brand, and AI-assisted content for tech teams building things that are hard to explain.

Currently: Creative Producer, Sui Foundation

Capabilities

01. Creative Direction Concept, direction, and the post-production. From the idea to what ends up on screen.
02. Writing & Strategy Scripts, narrative, and the strategic docs that get everyone pointed the same way.
03. Production End to end. On time, on budget, at whatever scale the moment needs.
04. AI-Assisted Content Faster iteration, higher output, same creative bar. The tools serve the work.

Work

Explainer

AI Needs Sui

Why AI agents need blockchain.

Explainer

Verifiable AI

Four Sui products, one argument: AI is only as trustworthy as its data.

Brand

The Sui Stack

Brand film for the sui.io relaunch, build full stack.

Explainer

Private Keys

Wallet security basics.

Brand

Sui x Remi

Case study on cross-border bank settlement running on Sui.

Interviews

Why Move

The creator of Move on why a new language was worth building.

Events

SuiFest 2025

Ninety seconds of SuiFest Singapore, 4,000 people in one venue.

Events

Sui in Seoul

Sui's takeover of Korea Blockchain Week.

Events

Basecamp Dubai

Recap of Sui Basecamp Dubai, told by the founders who were there.

Interviews

Walrus Launch

Launch film for Walrus - decentralised storage.

Interviews

Why Walrus?

Four teams explain their migration to Walrus.

Product

Meet Slush

Launch film for Slush, the rebrand of Sui Wallet. No dialogue, all type.

Product

SuiPlay0X1

Hardware launch for a Web3 handheld, built to drive pre-orders.

About

I make complicated things watchable.

At Sui Foundation I lead creative for one of the more technically ambitious blockchains out there, turning ideas like blockchain wallet security into a four-part explainer series people actually finished, and brand films for products such as Slush Wallet and the SuiPlay0X1 handheld gaming device. Before crypto, a decade of studio work on campaigns for Adidas, Jaguar, Subaru, Burger King and Apple.

A blockchain, a bank, or a burger: the job doesn't change. Understand the complicated thing, then make something clear that moves people, on time and on budget.

If you've got something hard to explain, that's usually my favourite kind of brief.